The People of CEF: Doug Moore

By Leah Yee, Social Media Manager For the August edition of The People of CEF we would like to introduce Doug Moore, who has contributed his time and talents to Compassionate Eye Foundation since its inception,  helping to shape our organization into what we are today.

Currently Doug is the creative director of dmoorecreative, a brand communications and marketing group in San Diego, California. Prior to working independently, he served as associate creative director for several local advertising agencies handling a variety of clients. In 2002, during the course of this work, Doug hired photographer Robert Kent, who would soon go on to found CEF, to work with him on a branding campaign for a regional bank. The two became friends – and as Doug began to learn more about the burgeoning CEF idea, he soon found himself collaborating on the website design and graphics. When an opportunity to take over as communications chair was presented in 2011, he was happy to accept.

Doug was originally drawn to CEF because of its unique funding model, which is based on generating monies through royalties rather than soliciting donations, and the strong sense of community among its many creative volunteers - a common sentiment shared by many of our volunteers.

During his 8 years with CEF, Doug has helped to shape our brand and communicate our mission - both internally and externally - in his role as communications chair, and more recently as a member of the advisory council.

He is amazed (but not surprised!) by CEF’s phenomenal growth over the last few years, and cites as an example the many photo shoots that now take place throughout the year. “In the the early days we just shot on the summer solstice, but now shoot on various dates and in different cities such as Vancouver, LA, and London,  throughout the year” he says. In addition, “the organizational structure has developed into one that is cohesive, interwoven and a fantastic brain trust of talented people.”

Now, concentrating on how CEF can expand as an organization as well as assessing potential projects, Doug brings a unique and valuable perspective - as he has witnessed first hand how CEF has evolved since 2005.

Thanks for all your amazing work Doug - we can’t wait to see what you bring to CEF next!